Wednesday, July 31
8:00 AM
Breakfast
8:30 AM
Camp Welcome and Introductions
9:00 AM
Best Ways to Engage Your Audience
​Learn how to engage different audiences — from production ag to rural lifestyle — and which mediums will help you best reach each audience.
9:30 AM
Break
9:40 AM
Massey Ferguson Brand and Product Updates
Get an introduction to the new Massey Ferguson “Achieve Better” branding strategy.
10:10 AM
Flint Office Tour
10:40 AM
Dealer Generated Social Content
Find out how to capitalize on local social content while leveraging product content from AGCO Direct
11:10 AM
Break
11:20 AM
Video Workshop: Capturing Video Content
​Learn best practices for capturing video content for your dealership. Then venture out after lunch to capture your own content!
12:00 PM
Lunch
1:00 PM
Video Workshop Continued
Capture video content with your team and present it to the group.
2:30 PM
Break
2:40 PM
Dealer Presentation From Regier Equipment
3:10: PM
Break
3:20 PM
Campfire Discussion + Q&A
Bring all your burning questions and ideas to share with the group!
4:00 PM
End of Day One
5:55 PM
Meet at Jasper Hotel and Ride Trolley to Fargo Brewing
6:00 PM
Dinner at Fargo Brewing
Thursday, August 1
8:00 AM
Breakfast
9:00 AM
UX for Conversions
​Learn design tips to increase conversions on your dealership's website
9:30 AM
Break
9:40 AM
Evaluating Sponsorships
​Get a walkthrough of how to evaluate sponsorship requests
10:10 AM
Break
10:20 AM
Dealer Best Practices with John Lipscomb
10:40 AM
Break
10:50 AM
Dealer Pull Strategy
​Learn how AGCO will assist with dealership growth
11:20 AM
Break
11:30 AM
Dealer Presentation From LMS Ag Equipment
​Find out what went into LMS’ successful open house for their new location — and how the AGCO Direct team was able to help from a digital standpoint.
12:00 PM
Lunch
1:00 PM
AGCO Parts Team
​Take part in an open discussion about the AGCO Parts-specific digital assets and videos available to your dealership.
1:30 PM
Break
1:45 PM
Campfire Discussion + Q&A
Bring all your burning questions and ideas to share with the group
3:00 PM
Wrap Day Two
6:00 PM
Optional Small Group Dinners
Our Camp-rehensive Itinerary
Whether you’re a beginner or an experienced marketer, Camp ADventure has something for everyone. Join us and discover new ideas, learn from our experts and connect with fellow ag professionals.